Set against the backdrop of the muscle car era, MOPAR utilized marketing techniques that were youthful, hip, and bold leaving an incredible legacy that still excites automotive enthusiasts. Ad campaigns with eye-popping colors and cartoon mascots-never before has the automotive business seen engines used as marketing tools similar to the pavement-pounding Plymouth and Dodge machines of the late 1960s and early 1970s.

This richly illustrated presentation chronicles the mystique surrounding Chrysler's muscle cars and takes a look at how the marketing behind these cars made them desirable. Veteran automotive author Bill Holder, along with professional photographer Phil Kunz, has compiled this colorful, highly visual volume that commemorates this unforgettable era with numerous detailed shots of legendary vehicles and a generous helping of outrageous print advertising.

• Photographs of legendary MOPAR cars from the late 1960s and early 1970s
• Rich illustrations show how the marketing of these cars made them desirable
• More than 200 full-color images from professional photographer Phil Kunz