Covering the collectible lures of the six most popular lure manufacturers in North America - Heddon, South Bend, Paw Paw, Pflueger, Creek Chub and Shakespeare, this full-color book is the most comprehensive identification and price guide available!

The book features a history of each manufacturer, with nearly 2,000 listings of the most collectible lures on the market, complete with up-to-date pricing and a brilliant color photo. No collector will want to be without this glorious tribute to the fishing lures of yesteryear.

• 2,000 FULL COLOR photos of the most popular collectible lures of all time
• Company histories of the six most popular lure manufacturers in North America
• Current collector pricing for each listed lure