The "lure bible" is back and better than ever! This mammoth guide, now with 2,500 full-color photos, delivers all the pricing, details and lure advice you want, from a name you can trust!.

This 7th edition features more than 5,000 listings, complete with collecting data and updated prices for everything from the Plunking Dinger to the Creek Chub Mouse. Collectible lures from Heddon, South Bend, Paw Paw, Pflueger, Creek Chub, Shakespeare and more are featured in this trusted reference. The familiar style of the late Carl Luckey and Clyde "The Bassman" Harbin Sr. is carried on by the next generation with Tim Watts, Harbin's grandson, serving as contributing editor. This new edition continues the tradition lure enthusiasts like you have come to trust and appreciate. Inside this guide you'll discover:

• 5,000 different lures
• 2,500 full-color photos for easy identification
• Easy-to-following layout and description listings

Covering the collectible lures of the six most popular lure manufacturers in North America - Heddon, South Bend, Paw Paw, Pflueger, Creek Chub and Shakespeare, this full-color book is the most comprehensive identification and price guide available!

The book features a history of each manufacturer, with nearly 2,000 listings of the most collectible lures on the market, complete with up-to-date pricing and a brilliant color photo. No collector will want to be without this glorious tribute to the fishing lures of yesteryear.

• 2,000 FULL COLOR photos of the most popular collectible lures of all time
• Company histories of the six most popular lure manufacturers in North America
• Current collector pricing for each listed lure

The hottest area of modern fishing lure collectibles is, without doubt, Heddon plastic lures - yet little has been published on them, and demand for an identification and price guide is very high. Lure expert Russell Lewis meets that demand with this new reference, Heddon Plastic Lures.

1,500 collectible lures produced by the groundbreaking lure manufacturer from the company's beginning in 1924 to 1984 when the company was sold, are shown in full color for easy identification, accompanied by current collector pricing. In addition, the book includes catalogs, color charts and advertising, as well as historical information on Heddon as a company and tips on collecting.

• Features 1,500 Heddon lures produced from 1924 to 1984
• Detailed color photos of each lure, with current pricing
• Explores the history of Heddon as a company